Community Corner
Small Business Saturday in St. Charles is Nov. 30
But Mayor Rogina has been urging residents to shop and to buy local since he took office in the spring.
- Buy local. Shop local. Those are two phrases Mayor Raymond Rogina has been using at every St. Charles City Council meeting since he took office in the spring.
His exhortation to residents initially was directed at businesses on the city’s East Side, which for two years had been hampered by the massive reconstruction of East Main Street/Route 64. Lane changes and traffic delays to accommodate construction crews cut down on traffic to the businesses along the city’s main thoroughfare. Some businesses didn’t survive, most suffered.
But after the work began wrapping up late this summer and fall, the mayor shifted his message to “buy local,” encouraging residents to do just that all over town.
Saturday is Small Business Saturday nationwide, which the Small Business Administration says it has designed as “a day to celebrate and support small businesses and all they do for their communities,” according to its website.
Find out what's happening in St. Charleswith free, real-time updates from Patch.
The SBA urges shoppers to find small businesses in your community that are participating in the event, and stop in to buy some of their wares.
For the owners of small businesses, the SBA encourages:
Find out what's happening in St. Charleswith free, real-time updates from Patch.
Reading the Holiday Marketing Tips & Ideas transcript of its web chat to find out how to increase sales volumes and to make the most of your holiday profit.
Check the SBA’s Small Business Matters blog for tips on preparing for the holiday season:
- 6 Ways to Maximize Your Return on Sponsoring or Hosting Holiday Events
- 7 Holiday Marketing Tips on a Limited Budget
- 5 Ways to Market Your Business for the Holiday Season
- Start Now to Plan Your Holiday Retail Marketing Campaign
- How to Market Your Business with an Event
Make sure you get the free Small Business Saturday® marketing materials, which include sample posters and press releases, as well as updates on social media.
Obtain the SBA’s free Small Business Saturday® educational materials via Twitter. Tips for composing Tweets that pop and interest your followers, and how to launch promotions that are exclusive are included.
“Like” Small Business Saturday® on Facebook and get the word out on other social media.
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